Every retailer needs to put the shopper in the center of everything they do, if they are to survive. What is it that draws shoppers to stores in less convenient locations? And how can you as a retailer understand the outside draw and take actions that influence shoppers into taking a “Detour” to your store?
In this fact sheet, you’ll learn the fundamental drivers of Detour shopping - what drives the shopper to take a detour and how this knowledge can be used to develop and grow your business.
